Amazon Prime Plans Inflation-Busting 31% Price Hikes in Europe Inc. said it’s increasing the cost of its Prime subscription in the UK, Germany, France, Spain and Italy as a result of inflation and associated operating costs.

The annual price of the free-shipping service will increase to £95 ($114.06) from £79 in the UK starting from Sept. 15, the company said in a statement on Tuesday. Prices will jump by 31% on average across the affected European countries and follows similar hikes in the US announced in February.